Did you know that women are using mobile more than men for social networking? Research by Nielson indicates that women were found to use their mobile phones to send tweets and network with friends 10% more than men.
The research also displayed that of all the age groups the 35-54 age group had the most active mobile social networkers.
Social Networking
Smartphones are really starting to have an impact, with the iPhone playing a key part in this. One of the key learnings for sites is to ensure that they are optimising for mobile and smart phones as usage is only ever going to increase.
Source - Nielson